3 Steps to Defining Your Coaching Niche and Leading a Life of Passion and Purpose
How can you discover your niche market and live a life of passion and purpose while you do it from anywhere in the world?
I have had this conversation hundreds and hundreds of times over the past ten years, both with potential students and clients. I think I’ve come up with a simple way to get you started down the right path of living the life that you’ve always dreamed of.
Who Should Become a Coach?
I truly believe that coaching is a calling. It’s not something that you wake up one day and say, “Hey, I think I’m going to become a coach!” I believe it’s a series of events over the years that lead to one defining moment when we say to ourselves, “I want to help and support others.”
It doesn’t matter if you’re looking to become a life coach, a business coach, a Trauma-Informed Coach, or any other type of coach - the driver is always to serve others and support.
I want to share my simple, yet effective tool or formula for discovering your niche market while living a life of passion and purpose. You must have a pen and paper, and pause to write down some of your thoughts. The more detailed you can get on this, the better off you are.
1. Who is Your Perfect Coaching Client? If I were to ask you, “Who is your perfect client?” can you describe them?
How was this for you?
2. Immerse Yourself in This Life Vision
Now, I want to test this. I invite you to close your eyes or get comfortable in some way that suits you. Are you there, are you ready? I want you to imagine yourself getting out of bed in the morning, just opening your eyes and starting to formulate your thoughts. You pull your sheets back, put your feet on the ground, you’re thinking about the day ahead of you and the clients you’re going to be coaching. Can you see this? Can you feel how your day is going to be playing out? What do you hear from the people you’re coaching? Are you happy to be here?
Immerse yourself in this vision for a few more minutes and allow yourself to be here fully and completely.
As you come back into your body, I want you to scale this on a one to ten. One being this is not leading me to a life of passion and purpose, and ten being absolute, this is where I want to be all the time! Where are you scaling?
If you’re scaling at a seven or an eight, then you’re headed in the right direction and need to flush out the details a little bit more. It might be a good coaching session for you to do with somebody. If you’re at a nine or a ten, then really, you’ve nailed it. However, if you’ve scored six or less, this is not your niche market. It will not lead to a life of passion and purpose. That’s okay! It just means you need to dig a little bit deeper and flesh out a few more details.
3. What is Your Mess in Life?
So what is your mess in life? Yes, that’s what I said. “What is your mess, M-E-S-S, in life?”
Now think about this for a moment. All the struggles that went along with it, and the person you became because of it. If you can support one person to move through this same struggle, will you lead a life of passion and purpose as a result?
Pause here and ask yourself the same questions. Describe who this client is.
Immerse yourself in this vision for a moment, and be here fully and completely. Now come back into your body and go back to the same test. Close your eyes for a moment and make yourself comfortable in some way. Imagine yourself getting out of bed in the morning, just opening your eyes and pulling your sheets back off your body. Put your feet on the ground, think about your day, and the clients you will be serving and coaching.
Now, where are you scaling?
If you’re a seven or eight, you need to flesh out the details a little more and do a coaching session with somebody. If you’re at a nine or a ten, you have nailed it.
I hope this exercise helps you to discover more about your passion and purpose in life!
Please feel free to connect directly with me at my email firstname.lastname@example.org. My passion and purpose are supporting others in finding their niche and living a life they have always dreamed of.
Select writing contributions from Trauma Professionals.