How can you discover your niche market and live a life of passion and purpose while you do it from anywhere in the world?
I have had this conversation hundreds and hundreds of times over the past ten years, both with potential students and clients. I think I’ve come up with a simple way to get you started down the right path of living the life that you’ve always dreamed of.
Who Should Become a Coach?
I truly believe that coaching is a calling. It’s not something that you wake up one day and say, “Hey, I think I’m going to become a coach!” I believe it’s a series of events over the years that lead to one defining moment when we say to ourselves, “I want to help and support others.”
It doesn’t matter if you’re looking to become a life coach, a business coach, a Trauma Informed Coach, or any other type of coach - the driver is always to serve others and support.
I want to share my simple, yet effective tool or formula for discovering your niche market while living a life of passion and purpose. You must have a pen and paper, and pause to write down some of your thoughts. The more detailed you can get on this, the better off you are.
1. Who is Your Perfect Coaching Client? If I were to ask you, “Who is your perfect client?” can you describe them?
How was this for you?
2. Immerse Yourself in This Life Vision
Now, I want to test this. I invite you to close your eyes or get comfortable in some way that suits you. Are you there, are you ready? I want you to imagine yourself getting out of bed in the morning, just opening your eyes and starting to formulate your thoughts. You pull your sheets back, put your feet on the ground, you’re thinking about the day ahead of you and the clients you’re going to be coaching. Can you see this? Can you feel how your day is going to be playing out? What do you hear from the people you’re coaching? Are you happy to be here?
Immerse yourself in this vision for a few more minutes and allow yourself to be here fully and completely.
As you come back into your body, I want you to scale this on a one to ten. One being this is not leading me to a life of passion and purpose, and ten being absolute, this is where I want to be all the time! Where are you scaling?
If you’re scaling at a seven or an eight, then you’re headed in the right direction and need to flush out the details a little bit more. It might be a good coaching session for you to do with somebody. If you’re at a nine or a ten, then really, you’ve nailed it. However, if you’ve scored six or less, this is not your niche market. It will not lead to a life of passion and purpose. That’s okay! It just means you need to dig a little bit deeper and flesh out a few more details.
3. What is Your Mess in Life?
So what is your mess in life? Yes, that’s what I said. “What is your mess, M-E-S-S, in life?”
Now think about this for a moment. All the struggles that went along with it, and the person you became because of it. If you can support one person to move through this same struggle, will you lead a life of passion and purpose as a result?
Pause here and ask yourself the same questions. Describe who this client is.
Immerse yourself in this vision for a moment, and be here fully and completely. Now come back into your body and go back to the same test. Close your eyes for a moment and make yourself comfortable in some way. Imagine yourself getting out of bed in the morning, just opening your eyes and pulling your sheets back off your body. Put your feet on the ground, think about your day, and the clients you will be serving and coaching.
Now, where are you scaling?
If you’re a seven or eight, you need to flesh out the details a little more and do a coaching session with somebody. If you’re at a nine or a ten, you have nailed it.
I hope this exercise helps you to discover more about your passion and purpose in life!
Please feel free to connect directly with me at my email firstname.lastname@example.org. My passion and purpose are supporting others in finding their niche and living a life they have always dreamed of.
The phoenix is a mythological creature that is
known for its resurrection.
When its life comes to an end, the phoenix collapses in a fiery pyre, depleted and drained, burning to ash before rising once more to be reborn. The analogy reminds me of trauma survivors that have endured such extraordinary situations and circumstances, and when the last embers seem to be fading from red to black, a great resilience reignites them and their wings spread. This ability to help transform our clients is the essence of being a coach, and one that works through a trauma lens.
As with the phoenix, trauma has been an enduring story for millennia, told through many different cultures and races. As you know, trauma is non-discriminating. It has no concern for race, color, gender, language, beliefs, or preferences. It can be a silent force that pays no mind to any of these dividing factors in our society. It can penetrate the most and least fortunate of people. It can perform its task in mere seconds or take its toll over time. Trauma is a force to reckoned with, but coaching has an innate ability to loosen its grip, with grace and ease.
This is what recovery can look like if they are ready
Like the phoenix, trauma clients have seemingly come to an end, exhausted, but there is hope for those who pursue trauma coaching as a resource. It is through coaching that they begin to reconstruct, regenerate, and resurface to be reborn. It is through this avenue of coaching that they learn they are uniquely remarkable, they are full of possibilities, and it is within their power to recover and rebuild that which they desire. This is what recovery can look like if they are ready for change.
For these reasons I resonate with the idea of the phoenix when we speak of trauma and coaching. I am always inspired by the ability to create a shift within a person tormented by memory and feeling, trapped in moments that no longer exist. As a coach, our ability to loosen the grip and invite change is a welcomed elixir. I am not taking credit for the inner workings of my clients. They do the heavy lifting, they envision new and enchanting ideas and ways to exist. Yet, as coaches we know how far to push, when to lend a hand and what question to purpose at any moment to propel our client forward. We recognize when the client’s barriers are deeper than the average coaching session. We have the knowledge of what is restricting and what flows. We form a relationship to uncover the awareness of patterns and behaviours that no longer serve them, then champion them to build a better life.
Trauma coaching requires all the baseline techniques that must be learned by any certified coach.
You will not only need a coaching foundation but the empathy and compassion to shine a light on the dark places. You will work with people who feel exhausted and with no ability to conjure the positive resources that free them from the captivity of their own memory. This constant wear on the nerve of existence depletes their resilience and leaves them unable to decode their own situation. This is where coaching comes in.
I have heard some say that trauma can’t be coached. However, with the proper techniques, coaching can work for clients who are experiencing trauma. Having more knowledge around trauma and its effects is essential when maneuver such areas and having a solid coaching education is an absolute necessity. It is the groundwork that compliments the trauma education that follows. With the expertise that comes from the Trauma Informed Coach training, this will be some of the most rewarding work you ever do.
Processing trauma in a coaching environment happens several ways. Values and beliefs take top bill. Values and beliefs work is something that as coaches we investigate with all clients, but when working in trauma, it can release and strengthen a client immensely and instantly. Trauma by nature can dislodge a person from their core values, so in working with core values we strengthen their ability to focus on what is important and in which direction to head. Rooting out beliefs that no longer serve our “here and now” is another invaluable method to support trauma clients in building resilience. Shifting old beliefs or stories that no longer serve them, in order to author new stories that fill them with encouragement and possibility, is a practice for healing like no other.
We can come to a place of understanding.
We are currently in a pandemic which has amplified people’s trauma, and their ability to cope has come under additional stress. Physical and social restrictions can feel suffocating at times, and simple activities that went unnoticed day in and day out, executed without concern, are now cautiously scrutinized. Coaches’ have an innate skill that lends a hand that is firmly attached to the present we are living in and what clarity that can bring. When given the ability to make sense of our past stories we do not need to lose ourselves down the well of trauma. We can come to a place of understanding that what is agonizing today does not need to defeat us, but it can make us stronger.
Resilience allows us to confront the dragons, stare the giant in the eye and find our true north. Trauma Informed Coaching offers this; a way to reconstruct, regenerate, and resurface to be reborn. Changing what exists into something with possibility, more life and more strength then could have ever been imagined. Coaches know our clients are capable and have everything they need within them, but it is our responsibility to bring that awareness, hold that space and encourage resilience. One question at a time, until our clients have honed their own skills to dawn a new day. Taking those last embers, fanning the flame and reigniting the phoenix, so it may rise and take flight once again.
As leaders in Trauma Informed Coaching, Moving The Human Spirit is often asked how coaches can become involved with coaching clients who have experienced trauma, specifically coaching clients with post-traumatic stress disorder (PTSD). The questions are: What is needed? Is the skill set different or are there special requirements to be able to do this type of coaching? What we have experienced with our various clients so far, is that each and every person, and their experience and definition of trauma, is different. What works for one does not always work for others.
How do you get started in this field?
The next question becomes: How do you get started in this field? There are no hard and fast rules, but based upon our experience, here is what we have found to be the most helpful to successfully working in this field called Trauma Informed Coaching. A Certified Coaching Program in which you are being trained to coach at the Professional Certified Coach (PCC) level, and a coaching program that is recognized by the International Coaching Federation (ICF) - is certainly the first and most mandatory step to becoming a Trauma Informed Coach.
We work along with our Moving The Human Spirit Associate Coaches who are trained in various other areas including the latest brain sciences, Emotional Intelligence, Conversational Intelligence, trauma counselling, Somatic Experiencing, Masters of Counselling Psychology and Master Practitioners of Neuro-Linguistic Programming, along with other various modalities that support in the process of healing and mastering the effects of trauma. As a Trauma Informed Coach, it is very helpful to bring an awareness to the process of trauma in the physical body, how this connects with the mind/brain and how it may manifest itself in both. This is good insight when uncovering and releasing anxious states. There are other programs offered by several universities or colleges which Trauma Informed Coaches may consider learning about cause and effect which will assist them when encountering clients who have experienced trauma.
Aware of the nuances of working with trauma.
As Trauma Informed Coaches, we do not treat trauma – we are simply aware of all of the nuances of working with clients who have experienced trauma.
Trauma Informed Coaches can help alleviate symptoms in trauma survivors by helping to create new positive experiences and diffusing event flashbacks. We assist with emotional and conversational intelligence, giving language to feelings when possible, supporting when there is no language for these, learning to manage the window of tolerance and supporting our clients to start to create a picture of a better future that they want for themselves, building this capacity little by little over time. As Solution-Focused Trauma Informed Coaches – we acknowledge and honor the past where it is, honor the person for who they are now and focus in on starting to bring an awareness to the present and the positive possibilities of the future, including post-traumatic growth. We bring awareness to other feelings that may/may not serve the client at this time such as anger and unnecessary arousal.
Create a working relationship with professionals.
It is recommended that the client has been cleared to work with a Trauma Informed Coach by their family doctor, psychiatrist or psychologist or providing Trauma Informed Coaching in conjunction with these other professionals. If at all possible, it is best if you can create and have a working relationship with the psychiatric or psychologic treatment area that your client has been working with. It is highly recommended that your client discuss with their psychologist, psychiatrist or counsellor that they would be seeking a Trauma Informed Coach to compliment the healing process. As long as the client feels strong enough to participate with the coaching sessions themselves, then you can form a client relationship that is supportive and successful for everyone involved.
From a Trauma Informed Coaching perspective, the more specific coaching approaches or tools that have proven to be effective for post traumatic stress are:
• Checking in with yourself as a coach and asking: “Is this my passion to work in this field of Trauma Informed Coaching?” “Do I have this capacity?”
• Knowing, understanding and practicing the difference between “empathy” and “compassion”
• Creating and holding a space of non-judgement at all times
• Listening and believing what the client says is true for them in that moment
• The Trauma Informed Coach must leave their own “agenda” aside and out of the coaching sessions
• The outcome should be specific to the client themselves and what they want
• Meeting the client where they are at – in this present moment, in this day, week, month, year – remaining flexible to their present “state”
• Believing in the resourcefulness of the client – even during the times when the client does not believe in themselves
• More than anything else, the most important tool that can be used in coaching trauma survivors is holding a safe space for our client in each present moment
Positive short-term results include building trust with any trauma survivor.
Positive short-term results include building trust with any trauma survivor. Usually, the client’s world has been turned upside down and they lose trust in most areas of their life and with most people in their lives. This makes them more susceptible to post-trauma stress. As a Trauma Informed Coach, it will take time to build this trust with you and for your client to understand what trust means to them now. If over time, you are unable to build this trust with your client, we recommend that you support a safe process of referring your client to a more advanced Trauma Informed Coach in that specific field or seek another trained professional in which to refer your client to.
Trauma Informed Coaches must be able to conduct sessions that may have lengthy silences, involve highly agitated states, or involve shutdowns in the moment. They require advanced listening skillsets when things are being said, understanding what is not being said or even a very brief “hmm”. While it may seem like nothing has happened in a session to us as coaches, this could seem completely different for the trauma survivor. When doing Trauma Informed Coaching watch for these things: anxiety, disassociation, redirecting, and delusion. Tone and sound are incredibly important to the trauma survivor as it can take them in and out of a flashback. Be very aware of the breath and breathing of the trauma survivor when coaching them. If you are having a visual session, be aware of the body language being created.
Support the client to move towards mastery of their particular situation.
The overall goal of Trauma Informed Coaching is to support the client to move towards mastery of their particular situation and supporting them to find and learn ways and practice tools and skillsets. This will help them to continually move towards a life that they want to create for themselves – perhaps a calm, peaceful and more enriched life.